Now that over 87 percent of adult Americans use the Internet, the way businesses advertise their products and services has changed significantly. While traditional marketing channels, such as billboards, print media, radio and television are still in use, digital marketing is increasingly being adopted by a wide variety of businesses. Companies that range from tiny startups all the way to multinational corporations are taking advantage of the unique advertising opportunities that the online world offers. Many choose to hire a digital marketing agency to help them reach their audience in the most efficient way possible.
The Internet offers many options for a company to advertise their products and services. A quality digital marketing company offers numerous services to suit the needs of different kinds of clients. They can build a company’s entire online presence, which includes a main website, mini sites for specific products and promotional campaigns, graphical elements and written content for their website, plus social media pages. Other services that a digital ad agency can handle include search engine optimization, pay-per-click advertising campaigns, email marketing, social media marketing, mobile marketing, video marketing and many others.
The services that a client will use depend on a variety of factors, such as their business objectives, target audience, industry type and advertising budget. For example, a retail store owner may hire a digital marketing agency Los Angeles to put together a website and do SEO work so that it ranks higher on Google, while an e-commerce entrepreneur may already have a website and large social media following and just need some professionally crafted landing pages for an upcoming promotion.