What Services can a Digital Ad Agency Handle?

digital-marketing-companyNow that over 87 percent of adult Americans use the Internet, the way businesses advertise their products and services has changed significantly. While traditional marketing channels, such as billboards, print media, radio and television are still in use, digital marketing is increasingly being adopted by a wide variety of businesses. Companies that range from tiny startups all the way to multinational corporations are taking advantage of the unique advertising opportunities that the online world offers. Many choose to hire a digital marketing agency to help them reach their audience in the most efficient way possible.

The Internet offers many options for a company to advertise their products and services. A quality digital marketing company offers numerous services to suit the needs of different kinds of clients. They can build a company’s entire online presence, which includes a main website, mini sites for specific products and promotional campaigns, graphical elements and written content for their website, plus social media pages. Other services that a digital ad agency can handle include search engine optimization, pay-per-click advertising campaigns, email marketing, social media marketing, mobile marketing, video marketing and many others.

The services that a client will use depend on a variety of factors, such as their business objectives, target audience, industry type and advertising budget. For example, a retail store owner may hire a digital marketing agency Los Angeles to put together a website and do SEO work so that it ranks higher on Google, while an e-commerce entrepreneur may already have a website and large social media following and just need some professionally crafted landing pages for an upcoming promotion.


 

If you’re looking for a Los Angeles internet marketing agency, contact Sticky Web Media. Click here for information on SEO plans and Web marketing strategies.

Colocation Is Easier on Your Budget

By Rack Alley

It should probably go without saying that your company needs a hosting company. After all, you aren’t going to make it for very long if your business doesn’t have its own website. It doesn’t matter what kind of industry you’re in or even if you handle most transactions in person. If you understand your company needs a website, you should understand it also needs an LA data center to host this site.

Rackalley3The problem is that this can be a huge burden on your budget. You need enough space to host a fully functional website that can do anything you need from it. At the same time, that can be an extremely expensive investment. Furthermore, your needs are going to change and every time they do, you’ll have to invest more and more to keep pace.

This is why Los Angeles colocation is so idea. It’s hosting that you can customize for what you need now, yet still change up later whenever your needs change. While you could do this in your own building, you’d need space, lots more money and plenty of IT experts to make sure everything works around the clock. With colocaiton, all of this comes with an affordable price.

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Being able to find the right Los Angeles data center could make or break your company, which is why you need to explore all your options before making a decision. If you start with Rack Alley, you’ll most likely have a much easier time with this choice.

Myth: Email Marketing Does Not Work!


One of the biggest myths in online marketing is that email marketing does not work!
Email marketing is similar to any form of advertising. It may or it may not work and the only way you would know is by doing some testing. There are many factors that go into email marketing that would make a difference in success or failure. If the following criteria are followed, chances of success will rise:

– Find a good list provider. Do not go with small unknown providers, unless the price is cheap and you are willing to risk it.

– Always ask the provider to give you small test before you commit big.

– The subject line is very important. You can try several different subject lines on a small scale and track conversion and then use the best one going forward
– Conversion tracking is important. Make sure you use conversion tracking tools or an email marketing company that provides such tools

– Avoid using words that are too commercial or spammy, which might get your email in the spam folders
– Know your audience demographics and buy lists that target your audience

Served, quickly, with quality

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Being a business in Los Angeles has it perks. You are part of one of the most famous cities in the world. Known for its business operations on the west coast, known for the glitz and glamor of Hollywood, and home to some of the most fashionable districts of all time. Surely it is nice to be part of Los Angeles. Represent your part of Los Angeles by putting yourself on the map of the world wide web, and choose only the best la data center.

Choosing the best company to do your server hosting los angeles is actually quite easy and simple to do. Firstly, do your homework and look at where their data centers are based, choosing a company with locally based data centers in Los Angeles are plus, making local traffic hit you quicker and with less congestion. Secondly, make sure that the compny you are dealing with are not just well-equipped for the task, but also very knowledgeable at the tasks at hand. Make sure that their server hosting capabilities are nothing short of perfect, to make sure that your internet backbone is kept working at maximum efficiency all the time. Lastly, look for the best value for your money by choosing the best fitting service package and service capacity for you and your business. Don’t get overzealous and pay for things you dont need, or capacity you will never utilize. Streamline and optimize your server use and you will see not only increased traffic, but also increased productivity.

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Article submitted by Rack Alley, an experienced los angeles colocation server specialist.

Online Reputation Management, Control Your Search Results

Article provided by Reputation Stars

In the majority of instances, the major reason that people go into business for themselves is so that they can be in complete control of everything. The reality though is that one area and one thing that is very difficult to be in control of at all times is the reputation of your business online. This is exactly why online reputation management has become so very important to business owners.

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If you want to start managing your online reputation, the first thing that you have to do is to begin by seeing exactly what your reputation online is. This can be done simply by taking the name of your business and dropping it into a search engine, analyzing the results that appear.

If you are happy with the results, then you are on the right track and you can then work to further build your online reputation. If they are not though, then you may need the help of an expert service provider offering reputation management services for businesses.

Building your brand or your online reputation can be assisted a great deal simply by making yourself have a larger footprint on the social networking scene. With the emergence of social networks such as Facebook, Google+, and others, you can easily make pages for your business that can be very reliable destinations for customers to learn about your business, get reliable reviews to read, and so on.

Being in control of your online reputation means being proactive in terms of building your social media footprint, and watching for any negative posts. If all else fails, an expert service provider can assist you in managing your reputation. They can do all of the hard work with search engine optimization and other reliable tools to get you the results you want.
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This article was provided by Reputation Stars.  Reputation Stars provides online reputation management and reputation monitoring services. If you have negative reviews and feedback online, visit Reputation Stars website for more details on how they can help you.

What to Look for in a CMS

A CMS is a content management system. This will let you be able to update your own website. This is great news for web designers because now they can take care of their own website instead of paying someone else to do it. There are a few things you need to know as far as what to look for in a CMS.

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One thing to think about when choosing a content management system is what type of things you want to update on your site. Do you just want to change text or pictures? Or are there other things you want to be able to update as well? You need to be sure the CMS you choose has a complete range of functions that you require.

Think about how much experience you have in computers. If you are just starting out then you will no doubt need an easy to use content management system. If you have a lot of knowledge in computers, then you can go for a more advanced CMS.

Some content management systems are built into your website directly whereas others need to be installed directly into your computer. Find out which one will work best for you. Your website designer will be able to explain the different systems that they use. This will help you narrow down your choices so that you can find the one that is right for you and your business.

 

Web Design Express
webdesignexpress.com

Big Problem with Online Reputation for Female Celebrities

Article submitted by Submit Express

The recent release of McAfee’s list of Most Dangerous Celebrities to Search for Online has served to highlight the big problems women celebrities face when it comes to protecting their online reputations. Cyber-criminals highjack their names to create a ruse for dangerous Web sites — ones plagued with malware and other unsavory surprises.

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In the 2012 edition of the list, actress Emma Watson came out on top. Watson, who currently has a movie to promote, “The Perks of Being a Wallflower,” cannot be too thrilled about the news. No celebrity wants his or her fans to land on a risky site because they showed interest in them. Unfortunately for women performers, cyber-criminals find it more profitable to use the identities of women personalities.

How Celebrities Can Improve their Online Reputation:

  • Create sites that include your name in the domain — CelebrityName.com — with content that is different so that duplicate content filters do not hamper your efforts
  • Be active on social media –Twitter, Pinterest, Facebook, Flickr, you name it.  (Note, our sister company iClimber offers mass social profile creation services.)
  • Work with an online reputation management company that can develop and manage your content
  • Being diligent about the points above can help push down negative results when people search for your name

Tips to Create Better One-Page Websites

Guest Post Submitted by Tony Petros of Web Design Express

One page websites are increasing popularity, both for visitors and for organizations. They are easy to use and easy to view. If you are creating a website with just one page, there are tips to create better one page websites. First, you will not have a lot of content. You will have just one page to get your point across to your visitors. Your website will look too cluttered if you try to fit too much information on one page.

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A one page website needs to have easy navigation. There are some websites that will be one page and will have static pages. Static pages will take you to another website that is outside the main website. For instance, if you have a cooking site, you could have a navigation label titled Videos and it will take the website visitor to a YouTube video. This is fine and does make things simpler but the person should know they are being taken to an external site.

Even though you only have one page, it does not have to be a boring site. You can use coding to make things move on your page. Give your webpage some life and excitement. Add some cute animation so that your page, even though it is only one page, will stand out. You can even use coding to make your background fade in and out or make it like a slide show. Do what you can to keep your audience on your site.

How Really Useful are the Photoshop Tutorials Online?

If you’re interested in graphic designing or Photoshop, you have probably seen some of the many Photoshop tutorials that float around the web. Some are posted on private blogs, others on forum and still others on websites devoted specifically to Photoshop tutorials. Wherever they are posted, there are some important common features. All tutorials will, as the name implies, teach you how to do something in Photoshop that you might not have known before, or how to do something old in a new way.

How useful are Photoshop tutorials?

It isn’t just the newbies who benefit from Photoshop tutorials — people of all skill levels can read and learn. Because of the immense complexity of the program, it is difficult to learn how to do absolutely everything the program is capable of, so most designers tend to specialize. They develop their own routines for doing common tasks and become set in their ways. This can sometimes mean missing an opportunity to do something new and creative, or save time doing something a new way.

The very nature of graphic design changes constantly. There are always new shortcuts invented or discovered, and if you want to keep your job or hobby skills tuned up, you have to stay in touch with the new trends. Learning new things is also just plain fun!

Which is better: a video or a written tutorial?

Depending on what type of learner you are, either a video tutorial or a written tutorial might help you more. Some people like to follow along graphically and have the reassurance of knowing they’re doing exactly what they should be doing at this step; for them, video tutorials work best. Others enjoy the process of discovery that comes with following a written tutorial, or simply don’t like to watch videos, so they prefer written tutorials. Do you get what you paid for, or are free tutorials fine? Some tutorials can be found for free, while you have to pay to access others. People’s opinions vary on this subject, and you might prefer one or the other for your own reasons.

Those who support free tutorials argue that information and knowledge should be kept free, and there is probably a free version of any paid tutorial anyway. Others believe that paid tutorials are a better way to go. They say that when you pay for a tutorial, you pay for the expertise behind it, and it’s true that paid tutorials tend to be, on average, better-quality than free tutorials. If you are a professional designer, you might want to carefully consider where you get new knowledge from. If you get a better-quality education from paid tutorials, it might end up paying off.

Photoshop tutorials are a great way to learn about different Photoshop techniques. Even if you consider yourself a pro, few people can possibly master absolutely everything in Photoshop, so great is the program’s potential. By following Photoshop tutorials, you could learn how to do something you had never thought of before!

 

Upgrading your Graphics Card for Improved Performance

Upgrading a graphics card can provide a tremendous performance boost to your PC experience. A new graphics card provides a far greater performance increase for graphics and design work than any other component in your computer, including the processor, as the heavy loads are now lifted by the GPU and not the CPU. The graphics card is like a computer in itself, complete with its own processor and memory.

Placing a new graphics card into a PC which is already four years old can still yield amazing results in games. If your computer is much older, however, it may significantly hold back the performance of a new graphics card. For those who have never upgraded a computer, tampering with the system’s internals may seem a bit daunting. The reality is however, that upgrading a graphics card is a simple process that can normally be done in half an hour or less.

1. Choose the Right Graphics Card. Choose a graphics card that is compatible with your system. The system requirements can be found on the box of any graphics card. Make sure that you have the correct interface available (such as PCI-Express) and a good enough power supply to run the new graphics card. Be sure to check operating system requirements as well as any other hardware requirements.

You may also want to stick with the same brand as your existing graphics chip. If you already have a dedicated graphics card, this will either be nVidia or ATI. Before you purchase anything, shortlist some products within your budget range. Read some reviews on the Internet to help you decide which upgrade to go for.

2. Uninstall the Existing Graphics Card Drivers. Boot up into Windows and remove the existing graphics card drivers and any associated software. The process will vary slightly depending on your current setup. If you have a CD which came with the original graphics card, use this and go through any on-screen process to uninstall the existing drivers. The best way to ensure removal of the existing drivers is to go to ‘Uninstall a program’ in the control panel underneath the ‘Programs’ section in Windows.

In Windows XP, go to ‘Add and Remove Programs’ in the control panel. Go through the list and find your graphics card drivers. If you have an nVidia card, it will be under something like ‘nVidia drivers’. If you have ail ATI graphics card, it will be under something like ‘ATI Catalyst drivers’.

If you have an onboard graphics card, this will need to be disabled by going into the BIOS. To access the BIOS, restart your machine and press the correct key to enter setup. Normally this is F2 or Del. The computer should tell you which key to press when you switch on the system. Once you get into the BIOS, you should be able to find a section entitled ‘Integrated Peripherals’ or something similar. Within this section, you should find ail option that allows you to enable or disable onboard graphics or video. If you are having difficulty finding this, refer to the manual for your computer’s motherboard.

3. Install the New Graphics Card. Turn off and unplug your computer. Remove the case cover. If you have an existing graphics card, this will need to be removed first. The graphics card is what the monitor plugs into in the back of the computer. Remove the screw that holds the card in place and gently remove it. Simply slot the new card in, making sure that it is securely fitted.

Replace the screw to attach the graphics card bracket to the back of the case. Most modem graphics cards also require an extra supply of power. There will be one or two six pin sockets on the side of the card which need to have PCI-Express cables from the power supply connected to them. Locate and connect these cables. Once you have done this replace the case cover.

4. Install the New Drivers. Start up the computer. It should boot up as normal. Once you get to the login screen, the resolution will probably be very low and the display quality will be poor. This is perfectly normal. You just need to install the drivers for the new card for it to work correctly. To do this, simply go through the driver installation process from the CD that came with your graphics card. Better still, go to the website of the manufacturer of the new graphics card and download updated drivers. Once the new drivers have been installed, restart the computer.